A 1990 study into television advertising to children during the 4-5 pm timeslot found that up to 93% of the advertisements were for:

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The study found that up to 93% of the advertisements during the 4-5 pm timeslot were for food. This suggests that children are being heavily targeted by food advertising during this time, which could contribute to unhealthy eating habits and childhood obesity.

A 1990 Study into Television Advertising to Children During the 4-5