An example of a nonfinancial measure for customer satisfaction is
A)Average manufacturing time for for key products.
B)Contribution margin.
C)Percentage of products that fail soon after delivery.
D)Number of employees trained on managing bottleneck operations.
E)Number of units reworked.

Question

Quizplus · Accepted Answer

The percentage of products that fail soon after delivery is a nonfinancial measure for customer satisfaction as it indicates the quality of the products and the level of satisfaction of customers with the products. Average manufacturing time (A), contribution margin (B), number of employees trained on managing bottleneck operations (D), and number of units reworked (E) are all financial or operational measures that do not directly relate to customer satisfaction.

An Example of a Nonfinancial Measure for Customer Satisfaction Is