Katz's Travel Inc.is a medium-sized agency that specializes in vacation packages.It has packages available around the globe-everything from cruises,to beach resort vacations,to historical tours.The customer chooses the amount they would like to pay,the area of the world they would like to visit and what they would like to do.Based on this information,Katz's Travel uses __________ to delight the customers.

Question

Quizplus · Accepted Answer

Mass customization allows Katz's Travel to tailor vacation packages to the individual needs and preferences of their customers, which can ultimately lead to greater customer satisfaction and delight. The other options listed (human resource management, the Internet, and lean manufacturing) are not relevant to Katz's Travel's business model of offering customized vacation packages.