Franchising differs from licensing in that where franchising is for a single product,licensing allows the use of an entire concept including the label,how the good is manufactured or made and the look and feel of the business.

Question

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Franchising allows for the full use of a business model, including name, processes, products, and branding, while licensing deals often allow for partial use of these elements.

Franchising Differs from Licensing in That Where Franchising Is for a Single