Managers must evaluate both the need and the necessary tactics for persuasively communicating a strategy in four different directions: upward,downward,across,and outward.

Question

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Managers must communicate the strategy upward to senior leaders, downward to subordinates, across to peers and other departments, and outward to customers, suppliers and other stakeholders. The communication tactics may vary for each direction, and it is important for managers to evaluate the need and choose the most effective approach for each context.

Managers Must Evaluate Both the Need and the Necessary Tactics