Media selection problems can maximize exposure quality and use number of customers reached as a constraint,or maximize the number of customers reached and use exposure quality as a constraint.

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Media selection problems can have different objectives, including maximizing exposure quality while using the number of customers reached as a constraint or maximizing the number of customers reached while using exposure quality as a constraint. Both options are valid and depend on the specific goals and priorities of the marketing campaign.

Media Selection Problems Can Maximize Exposure Quality and Use Number