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The Values of the Marketing Department Culture at Clean Toothpaste

Question 63

Multiple Choice

The values of the marketing department culture at Clean Toothpaste Manufacturing, Inc., do not match with those of the overall organization and it consistently challenges the values of Clean Toothpaste and signifies the need for change.The marketing department's culture can be described as a(n) :


A) ASA framework.
B) counterculture.
C) safety culture.
D) networked culture.
E) distractive culturE.When their values do not match those of the larger organization, we call subcultures countercultures.Countercultures can sometimes serve a useful purpose by challenging the values of the overall organization or signifying the need for change.

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