There are six steps in building a two-way relationship between the firm and the customer. Which is not one?
A) Developing a database
B) Analyzing the consumer data
C) Targeting the customers
D) Financial incentives for the customers

Question

Quizplus · Accepted Answer

Financial incentives for the customers is not a part of building a two-way relationship between the firm and the customer. The other steps- developing a database, analyzing the consumer data, and targeting the customers- all focus on understanding and engaging with the customer in order to build a long-term relationship. However, providing financial incentives may be a part of the overall marketing strategy, but it alone does not create a two-way relationship.

There Are Six Steps in Building a Two-Way Relationship Between