What is not a strategic focus for firms who concentrate on bottom of the pyramid customers?
A) Large volume low profit margins
B) Transactions taking place in an informal market
C) Long term view of the project
D) Products based on normal market conditions

Question

Quizplus · Accepted Answer

Products based on normal market conditions are not a strategic focus for firms who concentrate on bottom of the pyramid customers. This is because the customers in this segment have unique needs and constraints, and require products and services that are tailored to their specific circumstances. Firms that focus on this segment must therefore be willing to invest in the development of products that meet the needs of these customers, rather than simply repackaging existing products designed for other markets. A long term view of the project is important for firms in this segment, as it may take time to develop products and build relationships with customers in this market. Large volume low profit margins may also be necessary, as the customers in this segment typically have limited purchasing power. Transactions taking place in an informal market are also common in this segment, and firms must be able to market and distribute their products effectively in this context.

What Is Not a Strategic Focus for Firms Who Concentrate