Customer profit margin divides customer net profit by customer revenues to obtain the profit percentage the customer generates for the company.
Correct Answer:
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Q2: In their book Killer Customers,Larry Selden and
Q3: In their book Killer Customers,Larry Selden and
Q4: Before a manager decides to drop an
Q5: The customer profit margin allows managers to
Q6: If unprofitable customers cannot be turned to
Q8: One way for managers to get an
Q9: If the sales revenue a customer generates
Q10: The customer net profit shows managers how
Q11: Measuring customer profitability only by looking at
Q12: As long as the sales revenue a
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