Before a manager decides to drop an unprofitable customer,the manager should evaluate all the implications of the action for the affected customer,for other customers,and for the company.
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Q1: Raising prices for unprofitable customers is a
Q2: In their book Killer Customers,Larry Selden and
Q3: In their book Killer Customers,Larry Selden and
Q5: The customer profit margin allows managers to
Q6: If unprofitable customers cannot be turned to
Q7: Customer profit margin divides customer net profit
Q8: One way for managers to get an
Q9: If the sales revenue a customer generates
Q10: The customer net profit shows managers how
Q11: Measuring customer profitability only by looking at
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