When a company approaches market share growth under a build strategy,
A)The company aims to increase its market share in the industry,even at the expense of short-term earnings and cash flow.
B)The company seeks to maintain its current market share but build its return on investment.
C)The company seeks market share growth by purchasing companies exiting the market.
D)The company focuses on short-term profits and cash.

Question

Quizplus · Accepted Answer

A build strategy focuses on increasing market share even at the expense of short-term earnings and cash flow. This often involves investing in marketing, research and development, and capital expenditures to attract more customers and improve products or services. The goal is to achieve long-term growth and profitability.

When a Company Approaches Market Share Growth Under a Build