Which of the following is not a qualitative issue in a special order pricing decision?
A)Will it generate a positive contribution margin?
B)If the special order generates new business,will the customer purchase again at the regular price?
C)If the special order uses a lower quality component that is used for regular orders,will it negatively affect the company's reputation?
D)Will accepting the special order require the hiring of extra workers or payment of overtime?

Question

Quizplus · Accepted Answer

A positive contribution margin is a quantitative measure and not a qualitative issue. Qualitative issues involve factors that cannot be easily measured, such as impact on brand reputation or customer loyalty. B, C, and D are all qualitative issues.

Which of the Following Is Not a Qualitative Issue in a Special