Reasons why a business might engage in activities that are less profitable to itself but which are beneficial to society are:

Question

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Both A and B are reasons why a business might engage in activities that are less profitable to itself but which are beneficial to society. Expectations of future legislation may prompt a business to take preemptive action to avoid costly changes down the line, while being seen as a good corporate citizen can enhance a business's reputation and customer loyalty. Improving liquidity, however, is not typically a reason for a business to engage in activities that are less profitable.

Reasons Why a Business Might Engage in Activities That Are