In designing strategy, a company must match the opportunities and threats in the marketplace with:

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To design an effective strategy, a company must evaluate its internal resources and capabilities, and match them with the opportunities and threats in the marketplace. Only then can it develop a plan that utilizes its strengths to capture opportunities and minimize its weaknesses to overcome threats. The options A, C, and D are irrelevant to the core process of strategic planning.

In Designing Strategy, a Company Must Match the Opportunities and Threats