Qualitative factors, because they are NOT measured numerically, are unimportant in the decision-making process.

Question

Quizplus · Accepted Answer

Qualitative factors can be important in the decision-making process. While they may not be measured numerically, they can provide valuable insights and considerations for decision-makers. Factors such as company culture, brand reputation, and customer satisfaction are all qualitative factors that can impact business decisions.

Qualitative Factors, Because They Are NOT Measured Numerically, Are Unimportant