Companies Use the Term Customer Relationship Management (CRM) to Describe

Companies use the term customer relationship management (CRM) to describe

A) a strategy that integrates people and technology in all business functions to enhance relationships with customers.
B) a strategy that integrates people and technology in all business functions to enhance relationships with customers and partners.
C) a strategy that integrates people and technology in all business functions to enhance relationships with customers, partners, and distributors.
D) a strategy that integrates people and technology in a few business functions to enhance relationships with customers, partners, and distributors.
E) a strategy that integrates people and technology in a few business functions to enhance relationships with customers and partners.