The theory of constraints (TOC) is concerned with constraints on the supply side, not those on the demand side.

Name: The theory of constraints (TOC) is concerned with constraints on the supply side, not those on the demand side.
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The Theory of Constraints (TOC) addresses constraints within any system (including manufacturing, project management, and services) that limit its performance, which can be on the supply side, demand side, or elsewhere in the process.

The Theory of Constraints (TOC) Is Concerned with Constraints on the Supply