Under a total quality management approach entities that seek only to match the quality of their competitors should reposition themselves as high-quality producers to maxamise their profitability.

Question

Quizplus · Accepted Answer

Total quality management (TQM) emphasizes continuous improvement and exceeding customer expectations, not just matching competitors. Simply repositioning as high-quality without actual improvements may not maximize profitability.

Under a Total Quality Management Approach Entities That Seek Only