The difference between planned and actual revenue is known as:

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The difference between planned (budgeted) and actual revenue is called the revenue variance. It measures the deviation between expected revenue and the revenue that the business actually earned. It helps organizations analyze the effectiveness of their sales and marketing strategies, pricing policies, market share, and overall business performance. The price variance is the difference between the actual price and the planned (budgeted) price, while the market share variance and market size variance are related to changes in the size and share of the target market.

The Difference Between Planned and Actual Revenue Is Known As