Starcrest Publishing is one of many companies that will take demographic information about your child and publish a story written about that child. The story is already written, and a computer is used to insert the relevant information into the spaces left blank. Starcrest Publishing uses which of the following processes?
A) mass customization
B) just-in-time production
C) niche manufacturing
D) individualized production

Question

Quizplus · Accepted Answer

Starcrest Publishing uses mass customization, which combines the efficiency of mass production with the personalization of individualized production. The story is pre-written and customized with the child's demographic information.

Starcrest Publishing Is One of Many Companies That Will Take