Which of the following is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives?
A) sales
B) production
C) marketing
D) exchange

Question

Quizplus · Accepted Answer

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Sales and production are components of marketing, but not the comprehensive definition of marketing. Exchange refers to the act of obtaining a desired product or service from someone by offering something in return.

Which of the Following Is the Process of Planning and Executing