What is the goal of the marketing concept?
A) It focuses on profit maximization.
B) It achieves short-term organizational goals.
C) It satisfies customer wants and needs legally and responsibly.
D) It integrates all of the company's activities to achieve maximization.

Question

Quizplus · Accepted Answer

The goal of the marketing concept is to satisfy customer wants and needs legally and responsibly. It is not focused solely on profit maximization or achieving short-term goals, but rather on creating long-term relationships with customers by delivering value and fulfilling their needs. It also involves integrating all of the company's activities to achieve this goal.

What Is the Goal of the Marketing Concept