Which of the following is a strategy that focuses on forging long-term partnerships with customers?
A) exchange targeting
B) relationship marketing
C) niche marketing
D) transactional marketing

Question

Quizplus · Accepted Answer

Relationship marketing is a strategy that focuses on developing long-term relationships with customers, rather than just selling to them once. It involves building trust, maintaining communication, and providing ongoing value to customers, in order to create loyalty, repeat business, and referrals. This approach can help companies to increase customer retention, reduce customer acquisition costs, and improve the overall customer experience.

Which of the Following Is a Strategy That Focuses on Forging