Which of the following is a common pricing objective in which the price of a product is set so as to give the company the desired profitability in terms of return on its money?
A) return optimization
B) maximized targeting
C) target return on investment
D) target marketing

Question

Quizplus · Accepted Answer

Target return on investment is a common pricing objective that involves setting the price of a product to achieve a specific return on investment. This pricing strategy considers the cost of production, marketing expenses, and desired profit margin to calculate the target price that would meet the company's ROI goal. The other options are not relevant to setting the price of a product.

Which of the Following Is a Common Pricing Objective in Which