Which of the following is the pricing strategy of marking products below normal markup or even below cost to attract customers to a store where they would not otherwise shop?
A) rebate
B) leader
C) skimming
D) economy

Question

Quizplus · Accepted Answer

The pricing strategy described is known as a "loss leader" strategy, where a store marks down certain products below cost to attract customers who may then purchase other products at normal or higher prices. Therefore, the correct choice is B - leader.

Which of the Following Is the Pricing Strategy of Marking