Suppose a manufacturer has a product that is in strong demand and selects only one dealer to handle the product in a particular area.This is an example of which of the following type of distribution?
A) exclusive
B) selective
C) dedicated
D) demand-pull

Question

Quizplus · Accepted Answer

Exclusive distribution involves selecting only one dealer to handle the product in a particular area. This is generally used when the manufacturer wants to maintain a high level of control over the product and the distribution process, and it is usually used for products that are in strong demand.

Suppose a Manufacturer Has a Product That Is in Strong