The owner of Mercury Appraisal Company held a ribbon-cutting event when he opened his new business.He invited city dignitaries,representatives from news media,and anyone who might have need of his services.The presence of news representatives,whom he hoped would cover the event in their respective media,was an attempt to use which of the following elements of the promotional mix?
A) advertising
B) sales promotion
C) personal selling
D) public relations

Question

Quizplus · Accepted Answer

The owner's use of news representatives to cover the event and promote his company's opening is an example of public relations, which involves building and maintaining positive relationships with the media and the public.

The Owner of Mercury Appraisal Company Held a Ribbon-Cutting Event