A useful rule to remember in distribution is that although channel members (middlemen) can be eliminated, their functions cannot.

Question

Quizplus · Accepted Answer

This is because the functions performed by channel members, such as logistics, storage, promotion, and customer service, are essential for the efficient and effective distribution of goods and services to customers. While alternative distribution systems may emerge, the functions provided by intermediaries will still need to be fulfilled in some way.

A Useful Rule to Remember in Distribution Is That Although