ABC Inc. ,is a leading consumer goods conglomerate.ABC launched a new variant of their existing brand of toothpaste that claimed not only to whiten teeth within 4 weeks but also fight cavities.In other words,ABC was practicing _____.

Question

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The practice followed by ABC Inc. is called product differentiation. It is a marketing strategy in which a company creates a unique product or a set of features that differentiates it from its competitors' offerings. Here, ABC launched a new variant of their existing brand of toothpaste with features that claim to not just whiten teeth but also fight cavities, making it different from other similar products in the market.

ABC Inc ,Is a Leading Consumer Goods Conglomerate