Two common profitability measures are rate of return on total assets and rate of return on common shareholders' equity.

Name: Two common profitability measures are rate of return on total assets and rate of return on common shareholders' equity.
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These are in fact two common profitability measures. Rate of return on total assets is calculated by dividing net income by total assets, while rate of return on common shareholders' equity is calculated by dividing net income by common shareholders' equity.

Two Common Profitability Measures Are Rate of Return on Total