A recent business news publication ran an article titled, "Starbucks Brews a Win-Win for Baristas, Employers". The article discussed recent initiatives implemented by the company that are proving to be very positive for the company and the baristas working in its coffee shops.This article is an example of
A) cause-related marketing.
B) the firm taking a stakeholder view with its initiatives.
C) strategic philanthropy.
D) marketing citizenship.
E) consumerism.
Correct Answer:
Verified
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