A widely used system for classifying individuals on the basis of lifestyle is
A)CMSA.
B)PRIZM.
C)CMSA
D)LIFO.
E)Prospect Zone.

Question

Quizplus · Accepted Answer

PRIZM (Potential Rating Index by ZIP Markets) is a widely used system for classifying individuals on the basis of lifestyle. It categorizes people into 66 different segments based on factors such as demographics, behavior, and consumer preferences. This system is used by marketers to target specific groups with tailored advertising and promotional campaigns. The other options listed (CMSA, LIFO, and Prospect Zone) are not commonly used lifestyle classification systems.

A Widely Used System for Classifying Individuals on the Basis