To make intangible products more tangible or real to the consumer, marketers often
A)use low prices on intangible goods.
B)use symbols or cues to help symbolize product benefits.
C)use external reference prices.
D)use multiple channels of distribution.
E)offer more support services with such products.

Question

Quizplus · Accepted Answer

Using symbols or cues can help consumers visualize the benefits and features of an intangible product, making it more tangible and easier to understand. This can include logos, images, or slogans that represent the product's key attributes. Pricing, distribution channels, and support services may also play a role in making intangible products more tangible, but symbols and cues are often the most effective method.

To Make Intangible Products More Tangible or Real to the Consumer