Albott Laboratories offers ceramic coffee mugs to its physician customers when it promotes a new drug. This example illustrates Albott's use of which one of the following elements of the promotion mix?

Question

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Albott Laboratories is using sales promotion by offering ceramic coffee mugs to its physician customers to promote its new drug. Sales promotion is an element of the promotion mix that includes short-term tactics aimed at increasing sales or providing incentives to buy a product or service.

Albott Laboratories Offers Ceramic Coffee Mugs to Its Physician Customers