The Dyson Company, Manufacturer of High-Priced Vacuum Cleaners, Has Developed

The Dyson Company, manufacturer of high-priced vacuum cleaners, has developed a promotional program with both push and pull policies. Dyson only sells its products through retailers who carry high-end household electronics items. For the push policy, Dyson will most likely use ____________; for the pull policy, Dyson will use ___________.

A) Personal selling done by the retailer; rebates to the customer.
B) A bonus to the retailer for every Dyson vacuum sold; personal selling done by the retailer's employees.
C) Advertising and personal selling; rebates to the customer.
D) Sales promotion; personal selling done by the retailer's employees.
E) Direct marketing; discounts to the retailer.