A personal name is not protected under trademark law unless it acquires a secondary meaning.

Name: A personal name is not protected under trademark law unless it acquires a secondary meaning.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A personal name is not inherently distinctive and therefore does not automatically receive trademark protection. It must acquire a secondary meaning in the minds of consumers- meaning that the name has become associated with a specific product or service- in order to qualify for trademark protection.

A Personal Name Is Not Protected Under Trademark Law Unless