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Tom Brady Endorses Movado Watches and Under Armour Athletic Wear

Question 61

Multiple Choice

Tom Brady endorses Movado watches and Under Armour athletic wear.One reason Under Armour pays Tom Brady for his endorsement is that consumers believe he is more knowledgeable about athletic wear than they are.Why would the makers of Movado watches pay Tom Brady to endorse their products?


A) Many consumers believe Tom Brady is more knowledgeable about watches than they are.
B) More people watch football than any other sport.
C) Some consumers believe that buying products endorsed by Tom Brady makes them appear to be more fashionable.
D) Movado receives free publicity whenever Tom Brady wins a football game.

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