Customer life-cycle costs are the ________.
A) costs incurred by the selling company to satisfy the customer.
B) refer to the costs to the customers for buying and using a product.
C) same as the selling life-cycle prices.
D) replacement costs of using a product or service.

Question

Quizplus · Accepted Answer

Customer life-cycle costs refer to the costs incurred by the customers for buying and using a product. This can include the initial purchase price, maintenance costs, and any other expenses associated with using the product. It is important for companies to consider these costs when setting prices and creating marketing strategies to attract and retain customers.

Customer Life-Cycle Costs Are the ________