The cost to serve percentage for a customer equals ________.
A) gross margin per unit divided by selling price per unit
B) contribution margin per unit divided by selling price per unit
C) cost of goods sold per unit divided by selling price per unit
D) costs associated with customer divided by sales revenue

Question

Quizplus · Accepted Answer

The cost to serve percentage is a metric that measures the costs associated with serving a customer as a percentage of the sales revenue generated from that customer. Therefore, the correct formula is costs associated with the customer divided by sales revenue.

The Cost to Serve Percentage for a Customer Equals ________