A manager has several forecasts of sales corresponding to different levels of advertising.The manager decides to implement $1 million of advertising in the next fiscal year.At this level of advertising,the manager uses the ________ in the ________.
A) sales goal; sales forecast
B) sales budget; sales forecast
C) sales forecast; sales goal
D) sales forecast; sales budget

Question

Quizplus · Accepted Answer

The manager has several forecasts of sales corresponding to different levels of advertising, meaning the manager is using sales forecasts to determine the impact of different levels of advertising. Therefore, it makes sense for the manager to use the sales forecast to create the sales budget at the chosen level of advertising, which is $1 million.

A Manager Has Several Forecasts of Sales Corresponding to Different