Manuel Banales, Marketing Director of Plano Power Plants, Inc.'s Electrical Division, is leading a study to identify and assess the relative importance of product features.Manuel directs his staff to design a survey questionnaire and distribute it to all of Plano's 954 customers.Manuel is ordering a ___.
A)statistic from the customers
B)census of the customers
C)sample of the customers
D)sorting of the customers
E)parameter of the customers

Question

Quizplus · Accepted Answer

A census involves collecting data from every member of the population, and since Manuel is distributing the survey to all 954 customers, he is conducting a census.