A marketing survey is conducted to ascertain the potentiality of several new products.A series of focus groups is used to conduct this survey.At the end of one of the sessions,the group members are asked to rank the remaining eight products in order of desirability.A one indicates the most favoured product and an eight is awarded to the least desirable.These numbers are examples of which level of data?
A)interval level
B)ordinal level
C)nominal level
D)ratio level
E)relative level

Question

Quizplus · Accepted Answer

The numbers assigned to the products represent a ranking, indicating an ordinal level of data. The numbers only indicate the order of preference, not the exact difference in preference between the products, which is necessary for interval or ratio level data. Nominal level data would involve categorical data with no inherent order or ranking. "Relative level" is not a recognized level of data.

A Marketing Survey Is Conducted to Ascertain the Potentiality of Several