BigShots,Inc.is a specialty e-tailer that operates 87 catalogue websites on the Internet.Kevin Conn,Sales Director,feels that the style (colour scheme,graphics,fonts,etc. )of a website may affect its sales.He chooses three levels of design style (neon,old world and sophisticated)and randomly assigns six catalogue websites to each design style.In Kevin's experiment "style" is ___.
A)the dependent variable
B)a treatment variable
C)a concomitant variable
D)a blocking variable
E)a response variable

Question

Quizplus · Accepted Answer

In Kevin's experiment, the design style is being manipulated by the researcher, making it a treatment variable.