Personal selling is personal communication of information to unselfishly persuade a prospective customer to buy an idea that satisfies his or her needs.

Question

Quizplus · Accepted Answer

Personal selling involves building a relationship with a potential customer through personal communication, understanding their needs and preferences, and persuading them to buy a product or service that meets those needs. The focus is on meeting the customer's needs rather than solely making a sale, which is why personal selling is often considered an unselfish approach to sales.

Personal Selling Is Personal Communication of Information to Unselfishly Persuade