Moira sells Kemco hot water/high pressure plant sanitation systems. When her customer told her that his company could not afford such an expensive system, Moira responded, "I'm sorry, but you are wrong. Your company cannot afford to remain without a Kemco system. Our system will save you chemicals, energy, water, and time. No other system on the market can save you nearly as much as the Kemco system can." What type of objection did the customer use? How was Moira dealing with the customer's objection?
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