In a sales presentation,the business proposition should follow a discussion of the product's FABs and marketing plan.

Question

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It is important to first discuss the product's features, advantages, and benefits (FABs) so that the audience understands what the product offers and how it can meet their needs. The marketing plan should then be presented to explain how the product will be promoted and sold in the market. Finally, the business proposition, which outlines the specific terms and benefits of the deal being offered, should be presented to close the sale.

In a Sales Presentation,the Business Proposition Should Follow a Discussion