Using marketing research to find and evaluate new opportunities is_________.
A) situation analysis
B) case analysis
C) research design
D) opportunity identification

Question

Quizplus · Accepted Answer

Marketing research can be used to find and evaluate new opportunities, which falls under the category of opportunity identification. Situation analysis involves assessing the current market and company position, while case analysis involves examining a specific case or scenario. Research design refers to the planning and execution of a marketing research study.

Using Marketing Research to Find and Evaluate New Opportunities Is_________