Starbuck's keeps records of its customers' purchases via their Starbuck's reward card and provides them with a coupon for a free drink after five purchases. This is an example of__________.
A) an internal database
B) data mining
C) URL marketing
D) database marketing
E) none of the above

Question

Quizplus · Accepted Answer

This is an example of database marketing, as Starbuck's is keeping records of their customers' purchases in a database and using that information to provide targeted marketing offers, such as a coupon for a free drink after five purchases.

Starbuck's Keeps Records of Its Customers' Purchases Via Their Starbuck's