Amazon populates weekly email recommendations and offers up customer recommendations when a customer logs in. How does this form of data mining help the client?
A) purchasing habits dictate the only products a customer will buy
B) privacy isn't an issue if the customer shopped there before
C) behavioral targeting is the only form of marketing for an online retailer
D) focused promotion strategies are more effective

Question

Quizplus · Accepted Answer

Focused promotion strategies are more effective because they personalize the shopping experience for the customer, making them more likely to make a purchase. By using data mining to recommend products based on a customer's past purchases or browsing history, Amazon is able to offer more targeted promotions and increase the likelihood of a sale.

Amazon Populates Weekly Email Recommendations and Offers Up Customer Recommendations